A Guest Network can bring a number of benefits to your business. Of course, these will vary depending on your situation, but here are the key ones:
1. Customer expectation and satisfaction
In many ways, Guest Wi-Fi is like having facilities to make tea or coffee – it’s expected. Every business wants to attract and retain clients; you want them to keep coming back time and time again, refer you to others and leave you great reviews. Having a good Guest Network may not be the deciding factor in whether someone does business with you, but it certainly makes a good impression.
2. Practicality and convenience
Information and services are, more often than not, provided over the internet. You can use your Guest Network to allow your guests access to information about your business when they need it. They may be wondering how to get somewhere, what time your business opens, how to contact you – with a Guest Network, a client can answer these questions themselves, saving them and you time.
3. Security for you and your guests
Guest Networks come with added security features that mean you don’t have to worry about who is visiting your business or what they may be doing on their laptops. Having a separate Guest Network means that external users do not have access to your business network – this protects you from any viruses or malware that may be on their devices and also prevents them from accidentally (or intentionally) accessing your data.
4. You control usage
With a Guest Network, you can decide how much bandwidth to allow your guests to use. This means you can protect the amount of internet access your own business needs to operate. You can also block or restrict access to services or websites on a Guest Network so that you and your guests are protected.
5. It gives a professional image
One feature of a Guest Network is the Captive Portal – this is the website you see when you first connect to Free or Public Wi-Fi networks. On here, you can show your logo, Terms and Conditions or Fair Use Policies to people who want to use your service.
This creates a professional appearance that you just don’t get if you write the Wi-Fi password on the whiteboard or a scrap of paper. It also reinforces that it’s your Wi-Fi that the guest is connecting to, and not someone else pretending to be you. That will give your guests the reassurance that you take their security and privacy seriously – a big thumbs up in getting good reviews and feedback.